As far as text capitalization of Fortune 500 company logos is concerned, all caps leads the pack at 43%, followed by title case (33%), combination (12%), and all lowercase (7%) (Website Planet, 2021).More than 60% of Fortune 500 companies use a logo that features a combination of designs (Website Planet, 2021).This is why most businesses select visual branded logos (Nuanced Media, 2014). The human brain can process images 60,000X faster than words.
78% of consumers believe that logos are works of art (Study Finds, 2020).Their licensing revenue reached about $45 million in 2017 ( Forbes, 2018). Playboy earns the bulk of its revenue from licensing its logo, originally created in 1953.Rolling Stones magazine ranked it as among the 8 best over the last 35 years (CNBC, 2015). FedEx’s logo design has won over 40 awards.Established in 1924, the Metro-Goldwyn-Mayer (MGM) had used a total of six different lions in their film logos (DesignHill, 2019).The earliest iteration of the Apple logo came in 1976, which depicts Isaac Newton reading a book beneath an apple tree (1000logos, 2021).Founded in 1914, Universal Studios had changed logos a total of 12 times, the latest in 2012 (Closing Logos, 2020).Apple, Amazon, Google, Microsoft, and Samsung are the five most valuable brands in the world (Brand Finance, 2021).
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